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ACURA

Launched in 1986, Acura is Honda's luxury brand, made for the US market (but also present in several other countries like China, Mexico, Russia and Kuwait). At first, it offered two models, the compact Integra and the executive sedan Legend. The brand caught early on, and by 1990 it surpassed Mercedes-Benz, BMW, and Lexus in sales on the US market.

The NSX, the world's first full-aluminum car, was the moment when Acura challenged not only premium cars but also the supercar segment. The initial success was followed by a slump in sales at the end of the 1990s, however, in the 2000s, the brand managed to regain market share due to new models like the TL, TSX, MDX, and RSX.

2009 saw the launch of the new ZDX, a mid-size luxury crossover - an ill-fated model that was discontinued since 2013. In 2012, Acura launched the ILX, an upgraded Honda Civic, and in 2014, it came back on the mid-size luxury crossover market with the new RDX.

Currently, Acura is one of the top-rated luxury brands for its cost of ownership; however, its sales are lagging behind its competitors. Acura produces its RDX, TL, and TLX models in Ohio, its ILX model in Indiana, and its MDX crossover in Alabama, and imports the RL/RLX sedan from Japan.

 

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