Dodge is one of the oldest brands in the world today. It was founded 117 years ago as the Dodge Brothers Company machine shop by brothers Horace Elgin and John Francis. Originally it was a supplier of parts of the Detroit Big Three.
Later, the company began to build complete cars in 1914 under the Dodge Brothers name. The factory was located in Hamtramck, Michigan and was called the Dodge Main building plant from 1910 until its closing in January 1980. The two founders of the company both died in 1920, and their families sold the company to Dillon, Read & Co. in 1925. The brand was again sold in 1928, this time to Chrysler. Up until the Oil Crisis in 1973, Dodge's lineup consisted mainly of trucks and full-sized passenger cars.
This had to change after 1973, and Chrysler developed the K platform for smaller, more versatile cars. This platform led to the development of the excellent Dodge Caravan, a model emblematic for the reviving of the Dodge brand in the 1980s. In 2011, Dodge, Ram, and Dodge's Viper were separated into distinct brands. The Chrysler group decided that the Dodge Viper would be an SRT product and Ram will be a manufacturer. In 2014, SRT was merged back into Dodge.
Today, the brand is part of the Fiat Chrysler Group, which was formed in 2014 as Fiat increased its holdings in Chrysler to a controlling stake. The current lineup consists of an interesting mix of compact vehicles, muscle cars, and SUVs, alongside the iconic Viper and the latest generation of the Caravan.