GMC is a division of General Motors that focuses on pickup trucks and sports utility vehicles. Founded in 1911 as General Motors Truck Company (and the GMC logo first appeared), the firm later evolved into GMC Truck and eventually GMC, as it remains known today.
GMC currently builds pickup trucks, SUVs, vans, light-duty trucks, and heavy-duty trucks. However, in the past, the company also produced transit buses, motorhomes, military vehicles, ambulances and fire trucks.
Starting in the 1920s, GMC and Chevrolet built virtually identical trucks except for the grille and nameplates, a trend that continues to this day — even though styling and trim differences between the two brands' offerings are more significant. Actually, GM positions GMC as a more upmarket alternative to the mainstream Chevrolet brand. For customers wanting even more luxury, GMC also has the Denali nameplate that designates top-of-the-line versions of its models.
GMC's lineup nowadays consists exclusively of models shared with Chevrolet. These include the Terrain mid-size crossover (Chevrolet Equinox), Canyon compact pickup truck (Chevrolet Colorado), Sierra full-size and heavy-duty pickup (Chevrolet Silverado), Acadia full-size crossover (Chevrolet Traverse), Yukon full-size SUV (Chevrolet Tahoe), and Savana full-size van (Chevrolet Express). All these models are co-developed by Chevrolet and GMC.
GMC owes its existence to the North American market's love of pickup trucks and SUVs, managing to survive the crises that led to GM's dumping of four brands: Oldsmobile, Pontiac, Hummer, and Saturn. GMC's models may overlap with some of Chevrolet's offerings, but it looks like there's room for everyone on the market.