Four brothers set the base for the Officine Alfieri Maserati in 1914: Alfieri, Ettore, Ernesto, and Bindo.
Initially Located in the heart of Bologna, Italy, the headquarters were moved to Viale Ciro Menotti, Modena, in 1940, marking a significant chapter in the brand's history.
In 1921, Alfieri designed the first official Maserati by borrowing a chassis from the Isotta Fraschini. The engine came from Hispano-Suiza, while SCAT provided the transmission.
But the first car to wear the Maserati nameplate appeared five years later in 1926: the Tipo 26. The move was about to trigger a wave of notoriety due to its racing-oriented vehicles in the following half-decade, spearheaded by the Maserati V4. Maserati also won that year's Targa Florio rally, with a car driven by Alfieri himself.
After Alfieri Maserati passed away in 1932, the remaining three brothers kept the firm's helm but come 1937 they decided to sell to Adolfo Orsi. It was Orsi who then relocated the HQ in Modena, but the Maserati brothers never really quit, as they occupied engineering position withing the company.
While in Europe Maserati stood its ground in front of powerhouses like the Auto Union and Mercedes, success was also coming on foreign ground. To this day, Maserati is the only Italian carmaker to have won the Indianapolis 500 (1939 and 1940), where it entered the Maserati 8CTF.
During the Second World War, Maserati slowed down the pace of building cars and was forced to support Italy's military efforts. In fact, Benito Mussolini commissioned a V16 town car, but it never happened.
After the war, an engineering staff infusion brought the likes of Giulio Alfieri, Vittorio Bellentani, and Gioacchino Colombo. They provided the know-how for many models, including the A6GCS, which was to play a pivotal role in the brand's development.
In the 1950s, Maserati cemented its status as motorsports force thanks to the driving genius of Juan Manuel Fangio, who drove his Maserati 250F to a world championship title in 1957. The same year would mark Maserati's withdrawal from racing, after the incident known as Guidizzolo tragedy during the 1957 Mille Miglia.
The setback didn't last long because the Maserati 3500GT was also born in 1957 and managed to sell 2,200 units, thus keeping a lifeline for the brand.
Citroen took over in 1968, and the first cars began to leave the assembly line: in 1969 the Maserati Indy, followed in 1971 by the Maserati Bora, then the Merak, Quattroporte, and Khamsin.
After the 1973 oil crisis, Citroen went bankrupt and put Maserati into liquidation. During the next 15 years, Maserati shares would be owned by GEPI, De Tomaso, and Chrysler.
In 1993, De Tomaso sold his stakes to Fiat, which became the single owner. In 1997, Fiat sold have of its shares to Ferrari, and in 1999, Ferrari took full ownership of Maserati, turning the brand into a luxury division.
Models like GranTurismo, GranCabrio and a new Quattroporte came to life, together with the race-bred FIA GT-winning Maserati MC12, which was actually based on the Ferrari Enzo.
In 2005, Maserati detached itself from Ferrari, joining forces with Alfa Romeo, under the Fiat Group and by 2010, the partnership extended to include Abarth.
In 2014, Maserati sold 13,411 units in North America and 36,500 around the world.