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VOLVO

The Swedish car producer was established in 1927, with the headquarters on the island of Hisingen, in the city of Gothenburg.

The trademark Volvo (which is Latin for "I roll") was first registered by SKF, a Swedish bearing producer, in 1915. The intention was to use this brand for a new line of ball bearings, but it never materialized. In 1935, when Volvo was listed on the stock exchange, SKF sold most of the shares. From a subsidiary of SKF, AB Volvo grew to become a large manufacturing group with diverse activities. The group owned the Volvo Cars division up until 1999 when it was sold to Ford. In 2010, the Chinese company Geely bought Volvo Cars from Ford. 

The first Volvo was the Volvo ÖV 4, and it left the factory on 14 April 1927. At first, Volvo only made a couple of large models, designed to withstand the harsh Swedish winters. 

After the Second World War, in 1947, the PV444 became the smallest and best-sold Volvo. Later on, Volvo specialized in premium vehicles, well-known for their reliability and safety features.

Being too small, several times in its history, Volvo tried to enter into an alliance with other producers. First, it was Saab, in the late 1970s, but the Swedish government was opposed. Later, in 1993, the merger with Renault was sabotaged by a Swedish shareholder association. In 1999, the Volvo Group decided to sell off its automobile manufacturing division to Ford, who later sold it to Geely.

 

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