That’s how a good car ad looks like
A car commercial (just like any other ad) is meant to show you what the new product can do, or at least that’s what we’ve been taught over time.
A good car commercial, however, is a spot depicting the product in the most favorable context without bombarding you with details you'll forget, and this RAM 1500 ad is a very eloquent sample of that.
You’ll see the RAM 1500 several times in the 1m24s clip below but you won’t be told a thing about the all-new pickup truck. And there are a lot of novelties the RAM 1500 bring along (you can read all about it here).
RAM, Don Draper would be proud of you. It can’t get much better than this, except if Kelis would make a farm-themed Milkshake sequel featuring the new 1500. Maybe.