Atlantic Blue McLaren 720S by MSO is a bespoke affair

mclaren 720s atlantic blue mso geneva 1

We couldn’t miss this one in Geneva, could we?

We get it, it’s hard to get noticed when you’re sharing stands with a hypercar called Senna and its hardcore GTR prototype. But this being an MSO creation, it eventually caught our eye.

Not the first nor the last MSO-flavored McLaren 720S comes in Atlantic Blue and sports a Saddle Tan leather interior. And yeah, it’s one of a kind, coming to celebrate one year of McLaren Special Operations-imbued Super Series models.

mclaren 720s atlantic blue mso geneva 2

On the outside, MSO fitted the Macca with a stainless steel exhaust with titanium pipe tips, twin-spoke lightweight wheels and black calipers.

mclaren 720s atlantic blue mso geneva 6

McLaren says that most of the 1,500 McLaren 720S models it pushed over the past 12 months came with some sort of MSO visual add-on, inside or outside.

mclaren 720s atlantic blue mso geneva 3

“Every 720S produced by MSO is elegant and distinctive and a large part of that is because they are different in some way from all the others, with each car a unique expression of the owner’s taste,” says Ansar Ali, managing director of MSO.

mclaren 720s atlantic blue mso geneva 7

In typical MSO fashion, the supercar’s performance map remains unchanged. Not that it needs further tweaking, should you ask for our two cents. As it is, the McLaren 720S is a finely balanced tool relying on a 4-liter twin-turbo V8 making 710 hp and capable of zapping from 0 to 62 mph (100 km/h) in 2.9 seconds — we know you’ve seen the drag race videos.

mclaren 720s atlantic blue mso geneva 5

The bad news is this car is for the 1% as clearly reflected by its £281,260 price tag. That’s around $391,000 at current exchange rates.

READ MORE: Game of figures: 2019 McLaren Senna