mytaxi, part of the Daimler group, acquires Romanian tech company
mytaxi, Europe’s largest taxi e-hailing company, acquires 100% of Clever Taxi, the leading taxi app in Romania. The country becomes the 11th European nation in which mytaxi operates.
The move comes as part of a wider strategy of the German vehicle manufacturing giant to expand its e-hailing business Europe-wide. Also, mytaxi, a product of Intelligent Apps Gmbh, is an integral part of Daimler's push towards developing its own autonomous vehicle fleet in the near future.
Klaus Entenmann, Daimler Financial Services: “mytaxi is a fundamental component of our mobility offer and its European organic and dynamic expansion remains a strategic cornerstone of putting mobility at your fingertips.”
Through this strategic acquisition, mytaxi is accelerating the international expansion of the taxi booking app in Europe. Launched in 2009, mytaxi was the world´s first app to enable a direct connection between taxi users and taxi drivers. With a global volume of more than 10 million downloads, over 120.000 registered drivers and an availability in more than 70 cities in ten – soon to be eleven – European countries, mytaxi is the frontrunner in the field of taxi booking apps. Romania will become the eleventh country in Europe in which mytaxi operates.
“We are really excited to join mytaxi because this acquisition will enable us to fulfill our shared vision of the transportation market. Since 2010 Clever Taxi has been pioneering how people get around in cities across Romania. mytaxi is the ideal partner for us because we are both committed to invest in local markets and to provide the safest, most reliable and legal form of authorized transportation and to help people move around their cities more freely through advanced mobility solutions", says Mihai Rotaru, co-founder, and CEO of Clever Taxi.