Hyundai Le Fil Rouge concept shows direction of brand’s design

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Hyundai Motor unveiled a concept car that marks a new design philosophy

Le Fil Rouge is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974, says Luc Donckerwolke, Executive Vice President and head of Hyundai Design Center. “Building on our long history of creating a distinctive and sporty character in vehicles, we will open a new era for Hyundai design.”

The new concept is an introduction to the brand’s latest approach in design: the ‘Sensuous Sportiness’ theme will be embodied by all future Hyundai vehicles, ranging from sedans to SUVs. The goal of this new theme is to bring instinctive beauty, creating emotional value and desirability in Hyundai vehicles. The design mission is defined by the harmony between four fundamental elements: proportion, architecture, styling, and technology.

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With ‘Le Fil Rouge’, Hyundai took a new approach called ‘Light Architecture’, to integrate a progressive identity into the brand’s design heritage. The front and the rear pillars, as well as the roof, are seamlessly blended into the overarching silhouette of the car – as though the car is drawn with a single line.

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The interior design differentiates between the needs of both the driver and passengers. The front passenger seat maximizes comfort even on long-distance trips with more ample leg room, while the driver’s seat is designed to add to the fun of driving with optimized ergonomics.

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Inspired by aircraft ventilation, a two-way air ventilation system blows air over the curved surface of lightweight tube architecture. Revitalised wood and high-tech fabrics are used throughout and sculpted into sensuous forms. This evokes natural beauty with an emotional touch to add an airy feel to the vehicle.

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Meanwhile, a panoramic floating display coupled with haptic technology sits in front of the driver, providing access to intuitive controls for climate control and other vehicle configurations.

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