Hyundai vows to become the number one Asian carmaker in Europe by 2021

Forget the i30 N hot hatch hysteria, Hyundai wants to serve a higher purpose

Together with the i30 N hot hatch and the customary press release, Hyundai also made public the brand's ambitions for 2021.

As the press blurb highlights, Europe is Hyundai's top priority as the South Koreans plan to launch 30 new models and derivatives over the next five years on the Old Continent. Somehow, this sounds a lot like VW's aspirations.

Anyway, besides the waterfall of new or reinterpreted cars, Hyundai also aims to become the "number one Asian automotive brand in Europe by 2021." That's not going to be an easy task, given that they'll have to do better than Nissan, Toyota, and Mazda.

But this desire is backed up by a strategy: a four-point tactic aimed at providing for and satisfying the customer.

“Our objective is to "democratise" new technologies and to make our customers’ lives easier at every stage. We are already the number one car brand in terms of customer satisfaction in both sales and service in Europe, but we are progressing at great speed: by expanding our strong product line-up, combined with our digital and intelligent services, we will create a completely new customer experience and attract new customer groups.”

Thomas Schmid, Chief Operating Officer at Hyundai Motor Europe

Hyundai calls those four points "cornerstones," and they are, in no particular order, the carmaker's i-models, the introduction of 14 green cars split into "five hybrids, four plug-in hybrids, four pure electric and one fuel-cell electric vehicles between now and 2020," an expanded SUV offer -led by the new Kona – and Hyundai N coupled with the brand's presence in the field of motorsports.