Lincoln Tells Us A Wonderful Story. About Oysters

Oysters can make a wonderful car ad

Never mind what you expect from a Lincoln car commercial, we loved what they did in their latest MKX promo, which is not really a promo at all.

Creating `native` content can be cheesy as hell, but the guys at Lincoln managed to create an atmospheric story that sticks with you, perhaps because they don’t push forward the car, but the people using it to reach back to their nostalgias. And it works, it works.

A story of oysters, family, and calmness. Like a ride in a Lincoln MKX, you’d say…

https://www.youtube.com/watch?v=/video/174718635