Porsche's 80-day World Expedition starts today in Australia

Don’t forget to take a lot of pictures, Porsche!

When it comes to brand image, Porsche knows how to play its hand really well: although they’re making one of the most desirable sports cars in the world, they know a car is nothing without a context. Hence the focus on travel.

This year marks Porsche’s 70th anniversary, the best opportunity for the longest trip a Porsche car did so far: around the world in 80 days. Although Jules Verne would approve this message, it looks like a lot to cover in such little time.

The thing is that, technically, this is not a timed challenge; actually, it’s not a challenge at all but a luxury event where people who enjoy the Cayenne and love travel have the chance of doing both. Of course, it’s not cheap. Of course, it’s worth every penny. The trip’s first leg starts today in Australia and unfolds over 13 days, in a 5,400-kilometer coast-to-coast ride. From Brisbane, the Porsches will go to Fraser Island, before crossing the Simpson Desert and onto the Grand Central Road.

The Porsche World Tour Expedition 2018 plans on covering about 30,000 kilometers in 20 countries, on six continents, promising a once-in-a-lifetime experience. With itineraries like this one, we can bet it is. Follow Porsche's Facebook page for live pics.

SEE MORE: Climbing a volcano, roaming the Earth — anything looks doable for the SCG Boot

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