Volvo Wants You to Listen to Alan Watts, Live Life to the Fullest

Lovely Get Away Car ad from Volvo could change the way you see life

Stop living for the future, live for the moment. This is what Volvo wants you to do, and it brought back Alan Watts to convince you. First, you've got to get a Volvo, though.

It's one of the life's greatest ironies: big companies bringing back to life zen philosophers to convince you to buy their products. Case in point: Volvo and its lovely ad about life and how you see it.

Alan Watts is the guy who brought Eastern philosophies and religion into the mainstream of the Western World, well before the LSD revolution of the seventies. And his thoughts about life are still valid today: stop living your life running and working hard for tomorrow, just take a break and enjoy today, or you might plan for a future that will happen, but without you in it.

See? That's a smart life philosophy.

Now, start running and working hard to earn that vast amount of money needed to get yourself that $55,000 Volvo V90 Cross Country, will you?