We’d Love to See an Augmented Reality Game Just Like in this Castrol Ad

It can’t get more immersive than this, can it?

We all can see that virtual reality is the next big thing. But what would be even better than that? Well, take a look at this clip.

VR kits are making their way into our lives, promising amazing experiences from our homes' comfort. Just do a YouTube search for "racing sim VR kit" and watch people reacting like they're there, in the car, rolling off a cliff.

But no matter how clear a VR kit's depiction would be, you'd still miss all the forces that throw you from side to side in your chair, or the smell of burning rubber/gasoline.

This level of immersion is reached in the latest Castrol Edge commercial, where the stunt driver Debbie Evans takes a V8-powered Jaguar F-Type R AWD on a frozen Yukon lake and drives it as if being hunted by submarines, helicopters, and tanks.

Just like in the next Furious movie. But unlike most of the cars featured in the Fate of the Furious, though, Debbie's Jag walked out unscathed.

Using a bespoke headset developed by the UNIT9 production studio — one that uses augmented reality to put you in the middle of the action — Debbie was seeing both the frozen lake and its surroundings (which were real) and the perpetrators (which weren't) all at once. As she described it afterward, "driving in mixed reality has to be one of the toughest challenges I've ever faced."

Did anyone watch this and came with the idea of an "amusement park"-sort-of-thing where you can follow courses similar to the one in the clip below? Please…?