With promo videos like this they shouldn’t wonder why sales are poor
Maserati’s new Levante should really be flying out of showrooms like proverbial hot cakes, but it isn’t (sold just 2,443 examples in Europe in 2016, ten times less than Porsche’s Macan) even if it’s two very desirable things at once: a premium Italian car and a trendy high-riding SUV.
Reviews say the car itself is not particularly bad in any way, and in being a Maserati SUV it’s undeniably unique. Part of the reason why it isn’t more popular probably has to do with the way it’s promoted, with pointless videos like this one churned out by its UK dealer network.
It features one Levante and… a horse. The Levante races the horse over a field… and wins, unsurprisingly. Neither the fact that the man riding the horse is very good at it, being a national hunt jockey, nor the fact that the other man, the one driving the car, is his brother equally talented at riding a horse.