Order Books Open for 2017 Ford F-150 Raptor

Deliveries begin next month

Ford has announced Raptor pricing as it’s just about to give the hottest F-150 the green light for production. The Blue Oval will as from $49,520 (including destination, in regular cab form) for one and you can already leave a deposit to ensure your place in the queue; the SuperCrew kicks off at $51,310.

Having monitored the online configuration app which it just launched, Ford says users’ most popular choices were the SuperCrew cab (selected by 91 percent of users), the Luxury Group (90 percent) and the Technology Package (77 percent).

Ford F-150 brand manager, Rob Rosenbach, said “this is one of the fastest and most popular product launches we’ve seen in some time. Site traffic volume on the Raptor pages is currently more than five times our other performance vehicle lines and dealer demand is far ahead of expectations, which demonstrates to us that the Ford Performance team hit their mark with the new F-150 Raptor.”

The largest markets for the Raptor are expected to be Texas, California and Florida; deliveries commence next month.