And it does it with a naive commercial
When was the last time you looked at an Audi and said: “Oh, this car should be fun!”
Let’s face it; Audi is not for fun-searching souls. The mature design, slowly progressing through its clear edges, might be the most visible hint to what this car is meant for.
Audi thinks different: its most recent commercial, featuring the new A4 Allroad, is all about fooling around. In Allroad, USA everyone possesses the rugged version of the A4, and everyone raises dust driving like mad.
Indeed, is a fresh marketing approach for a brand like Audi, but it somehow looks like a stretch. Audis are pretentious cars, not some accessible Subaru dust-lovers. And we could have seen it as more natural if it would have been a little Audi A1 or A3 tops.
Our all-time favorite remains the „Tracks” commercial, which dates back to when Audi competed in the World Rally Championship.
What’s your favorite Audi commercial?