The most loyal Mazda customers will be allowed to order it first
Following its world debut at the 2016 New York Auto Show, the 2017 Mazda MX-5 Miata RF is debuting in the United States with a special Launch Edition version.
Based on the Grand Touring trim level, the MX-5 Miata RF Launch Edition sports the same color combination as the show car. That means it features a Machine Gray Metallic body color, Auburn Nappa leather interior, and a hand-painted black roof panel.
Limited to 1,000 units in the United States, the special edition MX-5 will be initially destined for Mazda’s most loyal customers. Mazda North American Operations (MNAO) will open up the preorders to a select group of customers who will be notified via email and will be able to preorder the car before the general public.
The Mazda MX-5 Miata RF Launch Edition will offer only one option to customers — the choice between a six-speed manual or a six-speed automatic transmission. In addition to the exclusive color combination, the MX-5 RF Launch Edition will receive a custom-designed, numbered 42mm Tourneau watch.
Mazda will announce specific timing for ordering and pricing of the MX-5 RF Launch Edition in the coming weeks. Following the debut of the special edition MX-5 RF, Mazda will roll out regular retractable fastback models as well. Those are expected to arrive in dealerships in the first quarter of 2017 in Grand Touring or Club trim levels.