Aston Martin launches shoe with help from Hogan

They say it’s an “exclusive limited edition luxury sneaker”

Italian fashion brand Hogan sells its shoes for around $500, so you can expect to pay at least that for the new line of Aston Martin-branded sneakers just announced. Available in four color combos, they will go on sale later this month through Hogan’s line of stores.

Only some 3,000 pairs will be made and the shoe is based on Hogan’s own Olympia design to which special detailing and branding has been added. The piece de resistance is the leather tongue of the sneaker.

According to Aston, it “is cut from Aston Martin’s classic kestrel tan leather with pinched seam detailing and feature the iconic Aston Martin wings.”

Marek Reichman, EVP & Chief Creative Officer at Aston Martin, said “collaborating with brands that share our views on quality, style and elegance is important to us. Working with creative teams outside of the automotive industry helps to broaden our designers’ minds, and this is always a positive experience for both myself and my team at Gaydon. We take inspiration from all walks of life and our work with Hogan will help to shape and inspire many aspects of our future creations”.