BMW Individual wants you to desire its bespoke 7-Series
When the regular 7-Series is not special enough
BMW Individual is the program you want your new BMW to be part of if you want special paint, trim and other bits to set it apart from regular models.
The treatment applies on nearly all BMWs from the 3-Series upward, but it’s really the 7-Series that gets it most extensively.
The automaker has recently released a video which aims to convince you the Individual program is worth your money, because as only “with BMW Individual you can truly make your BMW your own BMW.”
It explains that the video below “gives you a taste of the changes that are possible. From special colors to rims, leather, seats and many more.”