Chevrolet marks 100 years of pickups with restomodded 1967 C/10 custom truck


It marries a classic body with a V8 crate engine and lowered suspension

Chevrolet celebrates 100 years of pickup trucks in 2017, and the company has a series of events and special edition models to mark that milestone.

Besides that, Chevy has also built in-house a custom 1967 C/10 pickup that is on display at the SEMA Show.


Sharing the exclusive Centennial Blue body color and other heritage cues with 2018 Silverado and Colorado Centennial Edition models, the custom pickup combines classic style with contemporary crate powertrain technology.

That means it goes like a muscle truck since it packs a Chevrolet Performance ZZ6 Small Block crate engine that makes 405 hp and 430 lb-ft (582 Nm) of torque. In the C/10, the ZZ6 is hooked to a 4L65-E electronically controlled four-speed automatic transmission. No performance specs are available, but we imagine it's more than quick enough for 2017.


The 1967 C/10 project started as a long-bed model with a rare big rear window. The frame and cargo box were then shortened for classic short-box proportions, while the suspension was lowered and connected to 20-inch wheels shod with 255/40R20 front and 295/40R20 rear tires.

Other styling enhancements include LED exterior and interior lighting, customized bumpers and tailgate, as well as the brushed trim and engine compartment closeouts. Engineers also performed a disc brake conversion using Chevrolet components so that the braking system matches the grunt of the ZZ6 engine.


While there are no interior photos available yet, Chevy says the C/10 features a modified instrument cluster with custom gauges, modified bench seat with headrests and embossed with the Chevrolet logo, as well as Porcelain White trim.

Chevrolet has chosen the second-generation C/K pickup as a base for its custom concept because the C/K series started the modern era of pickups for GM. It also introduced a pure, timeless styling that went on to be appreciated by hot rodders all over the United States.


The 1967 C/10 concept is one of approximately 20 Chevrolet models on display at the 2017 SEMA Show.

Have a thing for old Chevy pickups? Then you definitely need to take a look at this list.