Hyundai teases Santa Fe-based extreme off-roader concept for 2017 SEMA Show

It’s designed to tackle the most challenging off-road trails and get noticed while doing it

Hyundai is giving us a preview of its first tuner concept for the 2017 SEMA Show — the Rockstar Energy Moab Extreme.

Based on the Santa Fe Sport, the off-roader has been designed by Rockstar Performance Garage, with the tuner aiming to create a vehicle "able to withstand the ultimate demands of extreme off-roading in Moab, Utah."

If you're wondering what's so special about Moab, it's considered one of the world's most challenging off-road regions.

"Leveraging the outstanding Santa Fe Sport platform and powertrain, we definitely pushed its capabilities to new limits to conquer the pinnacle of challenges at Moab."

Nic Ashby, Rockstar Marketing

So what exactly did the aftermarket company do to the stock Hyundai Santa Fe Sport? Well, the list of modifications is extensive, going well beyond the rugged appearance.

Styling-wise, Rockstar Performance Garage added skid plates, new bumpers with Warn winch and Factor 55 Link, as well as a custom roof rack with Bulldog LED lighting. Visual upgrades also include HID Projectors OEM upgraded headlights and taillights.

But the most in-your-face change is the enormous ride height, courtesy of a King coil-over suspension fitted with 2.5-inch Internal Bypass shocks, as well as KMC 17-inch Machete off-road bead-lock wheels shod with Mickey Thompson 35×12.50 R17 Baja MTZ off-road tires.

Performance upgrades also consist of a big brake kit from R1 Concepts, Mishimoto intercooler and downpipe, an AEM intake, Nitrous Express wet system, and a MagnaFlow exhaust, among other things.

Inside, the concept features a custom leather interior from Roadwire and a Kicker sound system.

Is it just us or this Santa Fe-based study looks very similar to the one from last year?