It may not be good for established markets, but aging sedan is plenty fine for the People’s Republic where it’s been dubbed Grand Lancer
Mitsubishi is pulling the plug on the Lancer model on most of its core markets, but for China it’s actually given the car a facelift. In fact, from the outside, it makes the car (launched way back in 2007) look noticeably more modern than previous refreshes, although if you step inside, you begin to see just how dated it really is – the interior has been updated, but there’s no hiding its age.
Even so, with the fresh exterior styling and given the quirks of the Chinese market, it might actually be successful. Its styling has been brought up to date with the rest of the brand, oh, and they’ve also renamed it Grand Lancer for sale in the PRC.
Engine options for Grand Lancer will be limited to one, with one available transmission choice: that’s a 1.8-liter 140 hp engine hooked up to a CVT.
Don’t count it out based on its age, though, as the Chinese car buyer’s taste is a little different to what it’s like in Europe, the US and even other Asian countries, and the fact that it’s a sedan, it’s been proven over the years and it’s been restyled to look fresh might be all that’s required to send them flying out of the showroom.