Photo shoot celebrating a special birthday: The BMW M1 Art Car by Andy Warhol
The classic BMW M1 was born 40 years ago
“I love this car. It’s more successful than the artwork,” was the opinion of Andy Warhol after his sweeping brush strokes had transformed the BMW M1. It took him less than half an hour to create the fourth exhibit in the BMW Art Car Collection.
Forty years later, enthusiasm for the mid-engined sports car remains unabated. Already world-famous at that time, the US icon of Pop Art shared the same passion with many automobile fans of that bygone era. And the fascination of the unique special created by Warhol has indeed increased. Many fans regard his Art Car as the highlight of the entire collection.
It’s therefore not surprising that Munich-based automobile photographer Stephan Bauer opted for the BMW M1 finished in the Warhol design when he was selecting his dream subject on four wheels.
Last year, Bauer (29) emerged as the victor in the Social Media Contest “Shootout 2018” organised by BMW Group Classic and he was given the opportunity for an exclusive photoshoot with BMW Art Car Number Four. A series of photos was created to mark the 40th birthday of the BMW M1 designed by Andy Warhol. They provide an entirely new perspective on one of the most legendary vehicles from the history of BMW.
Five photographic artists entered their best shots from the world of BMW classic cars in the “Shootout 2018” competition held on the Instagram social media platform. BMW Group Classic joined forces with BMW Culture, BMW Motorsport, BMW M GmbH, and BMW subsidiary companies in several international markets for the joint project. It focused the attention of young target groups on the numerous motor-sport successes and record chases with vehicles and engines from BMW over the past 100 years. The prize for the winner was a photoshoot with a car of their choice from the comprehensive collection of BMW Group Classic. The selection of the winner fell on the BMW M1 in the powerful 470 hp racing version produced in conformity with Group 4 regulations. Forty years ago, this automobile both celebrated its sporting debut in the Procar Series and entered the annals of Pop Art history.
The artist himself made things much more difficult for the photographers. Forty years ago, the cameras had hardly been set up when Warhol had already finished painting the bodywork in all the colors of the rainbow. As the artist explained later, his speed was a reflection of the statement made by his work of art: “I attempted to show speed as a visual image. When an automobile is traveling fast, all the lines and colors are transformed into a blur.”
Very soon after the last brush stroke had been applied, the BMW M1 styled by Warhol demonstrated just how fast an artwork can be. In June 1979, the BMW M1 with start number 76 competed in the 24 Hour Race of Le Mans. German driver Manfred Winkelhock, and Frenchmen Hervé Poulain and Marcel Mignot drove the Art Car to second place in its class and achieved a ranking of six in the overall standings.