Ssangyong presents new e-SIV electric SUV concept and new Musso Pick-up

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Ssangyong is trying hard to make a good impression on the European market

The Korean car producer wants to stage a comeback on the European market as it sets its eyes on the new electric car segment that is catching steam.

The electric SUV

As a specialist manufacturer of SUVs, SsangYong has developed a wide range of cars for use on-road, off-road and in both urban and leisure environments. e-SIV is a C-segment sized electric vehicle (EV) and is the company’s fifth electric car concept to be exhibited. Previous models include KEV1 in 2010, KEV2 (2011), e-XIV (2012), and Tivoli EV-R presented at the Geneva Motor Show in 2015, demonstrating the brand’s commitment to EVs.

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e-SIV – which stands for Electronic Smart Interface Vehicle, has been developed to demonstrate SsangYong’s approach to creating a connected mobility solution and autonomous driving.

The autonomous driving technology applied to the e-SIV uses a radar and camera sensor system. This stage 2 self-driving technology recognizes the lane the car is traveling in and can maintain a safe distance between it and other vehicles on the road. This can be further enhanced with an additional sensor to increase the automatic lane and active driving function to achieve self-driving stage 3.


The concept has a 61.5 kWh battery which can be charged at 80% in just 50 minutes. The cruising range is 320 to 450 km, while the car is limited to a top speed of 150 km/h. The exterior dimensions (4.46 m in length and a wheelbase of 2.67 m) places this car firmly in the compact SUV segment.

The conventional pick-up truck

Designed to carry passengers in comfort and loads securely, Musso combines a five-seat crew-cab body style with a workman-like load deck that will transport a full-sized Euro pallet. It also carries over 1-tonne in load weight and tows trailers of up to 3.5 tonnes. This combination of utility pick-up and SUV means Musso offers the perfect blend of functionality, practicality, performance, and comfort to the driver and family or workmates.

SsangYong Musso 2018 (4)

Musso is powered by the same e-XDi220 engine found in the Rexton and delivers a maximum power of 181ps at 4,000 rpm and a maximum torque of 420Nm at 1,600 to 2,600 rpm (automatic transmission). It is available with either a 6-speed manual or an Aisin 6-speed automatic with its success proven by a number of other automotive brands.

READ MORE: All-new SsangYong Rexton unveiled at the Seoul Motor Show