Jaguar-Land Rover reveals Sayer which it calls “the steering wheel of the future”

The automaker will show this fancy helm at the inaugural edition of its very own Tech Fest

JaguarLand Rover’s vision of the future sees users no longer owning entire cars any more, but instead using an artificial intelligence-enabled steering wheel through which you will summon a vehicle whenever you need one. The group’s idea is called Sayer, named after a prominent Jaguar engineer (Malcom Sayer, who penned the iconic E-Type and lesser XJS).

The official press blurb asks us to “imagine a future of autonomous, connected and electric cars where you don’t own a single car, but instead call upon the vehicle of your choice where and when you need it. That’s a future vision Jaguar Land Rover is exploring with Sayer, the connected steering wheel that could be the only part of the car you own.”

Basically, you would buy this smart steering wheel or one like it and through it you would gain access to an on-demand service of car sharing which you’d access directly through it. More details will be given at Tech Fest 2017, an event created by the manufacturer to show off its innovations – it’s the first edition of it, and it’s set to open its doors September 8 at the Central Saint Martins art, design and technology college in London.